

The powerful resources of CHINAPLAS in the field of innovative plastics technology provide strong support for emerging product design ideas. Under the theme of Product DNA: Low Carbon, Intelligent, Health-pursuit, Design x Innovation will launch 2 activities for product designers and brands, to inspire them to create a product that is eco-friendly, smart, wholesome, stylish with unique functions and captivates the hearts of consumers.
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Design x Innovation Gallery
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Design Forum
DxI Gallery displays 100+ pieces of end products and samples made of new materials or leading technologies with good design, as well as creative design works from talented designers, including awarded pieces of the Guangdong Governor's Cup Industrial Design Competition and the themed works of "10 Trends of Future Plastic Packaging x Subversive Design" recommended by WGDO Green Design Institute.
Fascinating Exhibits at a Glance
Design Forum invites designers from Japan and Taiwan region, world's leading plastic technology suppliers and experts, including Covestro, SABIC, Avient and Materi’act to discuss how plastic technology can achieve product innovation, to share valuable experience and new trends in product design.






Limited seats available,
reservation required for free admission!
Click Sessions,Topics & Speakers to know more about synopsis and profile
- 2023.4.18 14:00-16:30
- 2023.4.19 10:00-12:30

Mr. Zhou Hongshi, Executive Vice President, Guangdong Industrial Design Association
Guest Moderator



Mrs. Mao Wenjuan, Lead Scientist, Global Application Team, SABIC;
Mr. Sheldon Qian, Sr. Business Development Manager, Auto EV Battery & Electricals APAC Automotive Marketing, SABIC
BLUEHERO™ Solution- SABIC Material Solutions for Electric Vehicle (EV) and EV Support Equipment

Mr. Zhou Hongshi, Executive Vice President, Guangdong Industrial Design Association
Guest Moderator

Ms. Linjia Cai, SABIC Corporate Sustainability Strategy Manager
Driving sustainability and low carbon development through SABIC TRUCIRCLE™ solutions

Design Forum Trailer
Enquiry


Since 2005, Mr. Zhou Hongshi has worked full-time in GDIDA, and has successively served as Deputy Secretary General and Secretary General. Since 2008, he has served as judges for many local and foreign industrial design competitions. He has successively served as an industrial design expert pool member of the Guangdong Provincial Department of Industry and Information Technology, the Department of Culture, and the of various municipal governments. He has participated in government consultation and evaluated industrial design support projects and worked part-time as a consultant and teacher for many enterprises and colleges at home and abroad.


- Experiencing intangible culture and advanced concept through tangible materials is one of value of CMF(color, material, finish). Demonstrate the functional, aesthetic and circularity of polycarbonate materials through CMF design. In this presentation, we will share the series project that Covestro’s global CMF team who collaborating with well-known academia on latest CMF solution based on the concept of “sustainable design”, it aims to integrate CMF aesthetics design into more sustainable polycarbonate material portfolio from Covestro, whiling promoting a design approach that brings together aesthetic and circular design.





- With the formulation of China's 2060 carbon neutrality targets, there is a seismic shift of electric vehicles (EV) in the share of automotive market. As such batteries and charging equipment have become increasingly important emerging applications that can support this growing market. SABIC BLUEHERO™ product series is committed to providing lightweight, reliable and environmentally friendly material solutions for customers in the EV market. In addition, its matured line of recycled material solutions can also contribute to plastic circularity and carbon reduction.
Sheldon Qian is leading the EV application business in SABIC APAC, he is currently focused on enabling the automotive industry to address some of its most critical challenges in vehicle electrification. Sheldon and SABIC’s global team dedicated to electrification have made significant progress in identifying and developing solutions that can support the optimization of battery packs and electrical systems with thermoplastic materials. In addition to expertise in vehicle electrification, he has substantial experience in developing and implementing plastic-intensive solutions for automotive crash and safety and structural applications. Sheldon Qian has successfully worked with Asia customers to develop plastic battery module, E-motor , eletrifications in EV and weight reduction applications.




Since 2005, Mr. Zhou Hongshi has worked full-time in GDIDA, and has successively served as Deputy Secretary General and Secretary General. Since 2008, he has served as judges for many local and foreign industrial design competitions. He has successively served as an industrial design expert pool member of the Guangdong Provincial Department of Industry and Information Technology, the Department of Culture, and the of various municipal governments. He has participated in government consultation and evaluated industrial design support projects and worked part-time as a consultant and teacher for many enterprises and colleges at home and abroad.


- While SABIC is producing advanced plastic solutions to fulfill the market demand, we are also making efforts to study and implement recycling of plastic at its end of life. SABIC’s TRUCIRCLE™ solutions will help to enable plastic circularity and reduce carbon emissions.


- How to get the best results and the maximum benefits from your packaging design strategy? You need the right colorant and materials for the job. During this presentation, Avient will share color forecasting guide - ColorForward™ and Gravi-Tech™ Density-Modified formulations to spark more inspiration. ColorForword™ is a highly valuable tool created to help designers and brand marketers make an informed decision about color options, and Gravi-Tech™ solutions are an excellent choice for applications where the touch, feel and look of metal can denote luxury while improving production efficiency.


- Based on his experience as a product designer, Mr. Atsuhiko Yoneda will talk about how to view things and designs, and how manufacturing should be in the future society, focusing on CMF (color, material, and finishing) design.
2008 "TOKYO MIDTOWN AWARD" winner:
2016 "HUBLOT DESIGN PRIZE" first Asian finalist
2019 Sagami Railway Series 20000 wins Laurel Award 2019
2020 ELLE DECOR Young Japanese Design Talent Winner


- When we enter the intelligent age, what changes will happen to the role of designers? After entering the intelligent age from the industrial age, what changes have taken place in the tools, standards, and systems we design? Through specific design cases, let's explore the code of the new design era.
• Member of IDSA, Industrial Designers Society of America
• Tsinghua University Entrepreneurial Incubator X-lab Design Instructor
• Guest Lecturer at Shenzhen International Design Institute, Harbin Institute of Technology
• Graduate Tutor of Beijing Institute of Fashion Technology
• Guanghua Longteng Award China's Top Ten Outstanding Youths in Design
• TEDx Speakers