What elements shaped a successful product and turn it into a quality brand? Under the theme of "Branding with Plastics" , Design eForum will reveal how plastics technologies upgrade and energize a brand.
Design masters of renowned brands from China, Japan and Taiwan region will share their valuable footsteps in product development which addressed the market concern on Sustainability, Cross-sector Innovation, CMF Trends, Trends & Lifestyle and Product Customization.
Join us to unleash your product creativity!
Language:Putonghua mainly, with Chinese-Japanese interpretation on 30 May session. English & Chinese subtitle at the 2 Japanese presentations.
Product / industrial designers and engineers, R&D personnel from all plastics application industries
Evolution Thinking - Learnings from Nature for Sustainable Innovation
Mr. Eisuke Tachikawa, NOSIGNER Representative, JIDA President
Human creativity such as design and invention can be learned from biological evolution. Eisuke Tachikawa has proposed a completely new creativity education called "Evolution Thinking", which is adopted by various brands such as MUJI and Honda. We shall learn the essence of the innovative way of thinking method.
Guest Speaker Profile:
Tachikawa is a design strategist who designs alternatives for a hopeful future and aims to renew creativity education.
In order to foster change-makers in various sectors of industry, academia, and government, he advocates "Evolution Thinking," which tells the essence of creativity from the natural phenomenon of biological evolution, and continues to work to spread creative education.
He has gone beyond the realms of products, graphics, and architecture to create comprehensive strategies for countless next-generation energy, regional revitalization, and SDG related projects, and led them all to success.
Winner of more than 100 awards worldwide, including the Good Design Gold Award (Japan) and DFA Design for Asia Grand Award (Hong Kong), he has also served as a judge for the Good Design Award, DIA (Design Intelligence Award), DFAA (Design for Asia Award), and WAF (World Architecture Festival). His main projects include OLIVE, Tokyo Bousai, PANDAID, YAMAMOTOYAMA, Yokohama DeNA BayStars, YOXO (Yokohama, Japan), and the concept for the OSAKA, KANSAI EXPO 2025.
He is the writer of "Evolution Thinking" (Ama no Kaze, 2021) which won the YAMAMOTO SHICHIHEI Prize, Japan's leading academic award selected by biologists and economists, and "Design and Innovation - 50 ways to create the future" (Pie International, 2016).
Good Design, for New Cross-industry Workplace.
Mr. Rex Kao, General Manager, Aurora Innovation Center
In the uncertain era of VUCA, we gain insights into user needs by utilizing the theoretical perspective of design thinking; our cross-industry, cross-technology and cross-team methodology proposed Activa solutions, to create good designs that 'Let work flow', and to empower Better Work.Better Life.
Rex Kao, GM, Aurora Innovation Center
Ph.D.: Graduate Institute of Creative Industries, College of Management, Shih Chien University Assistant Professor
He is currently the General Manager of Aurora Innovation Center and has over 20 years of experience in furniture market trend research, brand marketing planning, international design cooperation, product strategic planning and R&D. He has extensive experience in B2B branding, marketing, international design cooperation management, and currently specializes in service design, design & thinking, co-design research.
Multi Species – Design for Symbiosis
Mr. Daisuke Ishii, Head of Creative Center, Sony Group Corporation
We will introduce the latest projects of Sony Creative Center in the field of sustainability and cross-sector innovation.
Guest Speaker Profile:
Joined Sony in 1992 and heads the Sony's Design Team as of 2021. Started his career at Sony as an industrial designer and designed products such as Handycam, Walkman®, and AIBO. With working experience in the EU design office, he headed the design team responsible for AI robotics such as the ‘aibo' entertainment robot, the VISION-S prototype vehicle and ‘Airpeak', a project for robotic drones, and other new business development projects and created not only products, but also services, brands, and communications comprehensively. Ishii has also served on the 2016/2021 iF Award jury and 2019 DFA Award.
Design Applications for Sustainable Materials
Mr. Jimmy Chang, Chairman, Chinese Industrial Designers Association (CIDA)
Unique Ideas is founded in 2002 to carry out product development and industrial transformation for Taiwan region's traditional industries. So far, it has provided brand building planning and innovative product design and development services for hundreds of traditional industries in Taiwan region, and assisted them to win IF, Red Dot Design Awards and Taiwan Design Golden Pin Awards.
Guest Speaker Profile:
Having been closely observing Taiwan region's industries transformations, CIDA has continuously worked with business and industries alike through the power of design with new ideas and creativities. In recent years CIDA also has begun developing projects and initiatives into city's cultural creative identity and strategy in hope to effectively incorporate both the spirit of Taiwan region's cultural creativity and the uniqueness of each city.
The CMFT in Product Strength Building
Mr. Allan Ho, Deputy General Manager, Artop Design Group Co., Ltd.
With the rapid rise of China's manufacturing industry and the transformation of intelligent manufacturing, the fine division of labor has promoted the continuous change and subdivision of the industrial chain and supply chain. CMFT (color, material, finish, technology) is becoming an increasingly important part in the product design and manufacturing process, and has built an innovative micro-ecology that integrates color matching, material technology, technology promotion, display and practical application. At this stage, the innovative application of CMFT realizes the diversification of product portfolio at a relatively low cost. Designers specialize in CMFT to create products with unique and delicate quality, so as to bring consumers a richer user experience and enhance the added value of the brand.
Guest Speaker Profile:
Artop Group Deputy General Manager
TOP 100 Guangdong Design Young People
Excellence Design Award of Zhuhai Design Week Greater Bay Area Design Power
Ho graduated from Shandong University of Art and Design in 2013 and has been working in design for 9 years. The clients he has served include Haier, Hisense, Midea, Supor, Galanz, Huawei, Qualcomm, BOE, Haidilao, Fenix, Entive, Nedfon and other well-known domestic and foreign companies. Ho is deeply involved in service design, strategy research, product positioning, product planning, product design, mass production tracking, marketing promotion planning and other links, and has accumulated rich practical experience in design. At present, a number of products he designed have been launched in mass production, and won a number of domestic and foreign awards such as IF, Red Dot, and Good Design Awards, bringing good benefits to customers.
Innovative Product Design for Industry as Branding Strategy to Upgrade and Transform
Mr. Alvin Chen Chung Sheng, Creative Director, ACDC Creative; Associate Professor, Tainan University of Technology
The development process of conventional industries has gone through the stage of OEM and ODM. In the competitive market, how can enterprises avoid constraints from old concepts, establish new logic of creative thinking? Using innovative design as a brand strategy for industries transformation and upgrading, to create products with high CV value through complex innovation systems.
Guest Speaker Profile:
Prof. Alvin Chen committed as a design missionary who holds a master and bachelor degree from NCKU (Taiwan Region), Industrial Design Department. He often shows his personal perception of society through design practice, with optimistic and positive attitude, keen observation, and a rich sense of life motivation, presenting a diversity and variety of designs. Being a practice designer and a university design instructor, he played an active role in creative design industry, with few hundreds of products he had designed and awarded with lots of merits and accolades internationally, such as iF design award, Reddot award from Germany, A’Design Award from Italy, GMARK from Japan, GoldenPin design award from Taiwan region, etc. Some were among the permanent collection of design museum. He had instructed few hundreds award winning works and projects from students he taught. He also established his own design studio ACDC Creative which focusing in strategic design thinking, product design & planning and branding services, helping many SME companies to upgrade and transform.