Adsale Enewsletter

Smart Tips for Exhibitors
on Pre-Show Promotion and Preparation

Cost-effective Promotion Means with Extensive Market Coverage

Online Exhibitors' Database at official show website www.ChinaplasOnline.com
(Website Pageview in Jan – Jun 2010 : over 24,819,000)
Free placement of your company profile, exhibits description, product images, etc. at Online Exhibitors' Database:

→ Log onto Exhibitor Manual
→ Select Form 8 - Online Exhibitors' Database
(Submission Deadline: May 16, 2011)

Download CHINAPLAS logo / banner customized with your booth number and add it in your promotion literature and outgoing documents, such as advertisement, email, letterhead, etc.

→ Log onto Exhibitor Manual
→ Select "Show Logo & Banner Download" under "EXHIBITORS" column on CHINAPLAS homepage

Announce your show participation at your company website, such as display a banner ad on the homepage, create a show calendar of the year, etc.

Invite Your Clients to Visit Your Booth

Visitor Invitation Package
Invite your current customers, prospects and past show visitors to attend the show:

→ Select "Download Visitor Invitation Package" under "EXHIBITORS" column on CHINAPLAS homepage
→ Download the "Visitor Invitation Package" which includes invitation letters and show fact sheets in 8 languages, show posters in English and Chinese.

Consider including your incentive gift coupon in the invitation to enhance show up rate of guests.

3.	Send out your invitation.
4.	Conduct follow-up calls to ensure the receipt of the invitation.

Send a reminder to your guests by fax or by email 1-2 weeks before the show:

→ Select "e-Invitation" under "EXHIBITORS" column on CHINAPLAS homepage

→ Type in a personal message to your clients when filling out the form with your pre-set company name and booth number.
→ Send out the invitation

Maximize Media Exposure

1.	Send press release to media regularly to update your participation, your new exhibits and on-site concurrent activities, etc.
2.	Place advertisements in the trade media.
3.	Invite media to visit your booth and arrange on-site interviews. (Please click here to download the media contacts who will exhibit and distribute their publications at CHINAPLAS 2011)
4.	Enjoy free posting of your press releases at the official website (www.ChinaplasOnline.com) and their free distribution to related media.

Prepare bilingual press kits in Simplified Chinese and English for on-site media distribution. Each exhibitor is entitled to display 30 sets of their press kit at the on-site Press Room. Please deliver them to the on-site Press Room on May 16, 2011. Display area is limited and will be arranged on first-come-first-served basis.

→ Log onto Exhibitor Manual
→ Select Form 5 - Information for Press Release and Publicity
(Submission Deadline: Mar 18, 2011)

Visitor Data Collection & Management : Leads Retrieval Service

Adoption of the Leads Retrieval Service can speed up the process of visitor data collection at the booth, enhance company's image and save on-site manpower resources. After the show, you can make use of the database as one of the tools to follow up visitors' enquiries, analyze the visitor profile and kick off sales activities.

→ Log onto Exhibitor Manual
→ Select Form 24 – Leads Retrieval Service Booking Form
(Submission Deadline: May 9, 2011)

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