Application of Plastics and Rubber in Sports Industry
Plastics and rubber are widely used in the sports industry, covering sports products and equipment, as well as construction of sports stadium. Good application of plastics and rubber technology in sports products and facilities can facilitate athletes to push further their potential and physical limits.

China is currently the largest sports goods maker in the world, which took up 65% of the world's total output of sports goods and equipment. In 2006, the total cumulative output of sports manufacturing industry in China has reached RMB 50 billion, enjoying 24.61% growth in compare with 2005. With the synergy effect of Beijing Olympic Games, a remarkable demand of sports products and equipments in China is expected. Therefore, the need of high quality plastics and rubber materials such as polyurethane, F.I.T, and the nontoxic polyurethane (PU) for local sports manufacturing is anticipated to achieve new height sharply.

Additional Sports Elements in Asia's No.1 International Plastics & Rubber Fair
The 22nd International Exhibition on Plastics and Rubber Industries (Chinaplas 2008), Asia's No.1 plastics and rubber trade fair, will be held from April 17-20, 2008 at Shanghai New International Expo Center (SNIEC), Pudong, Shanghai, PR China. The show will occupy over 130,000 sqm exhibition area, with 1,700 suppliers displaying 1,800 sets of machines, chemicals and raw materials. It is expected that 63,000 visitors from worldwide will participate in the show

To welcome the staging of Beijing Olympic Games and to enhance communication between plastics, rubber and the sport industries, a brand new concurrent event, "Plastics & Rubber in Sports", will be organized by Adsale Exhibition Services Ltd., organizer of Chinaplas, and supported by China Plastics Processing Industry Association, Shanghai Society of Plastics Industry, China Plastic & Rubber Journal (CPRJ), and plastics.2456.com. Under the theme of "Innovative Plastics and Rubber, Sports without Limit", a series of activities to promote the application of plastics and rubber in sports will be organized in "Plastics & Rubber in Sports" Hall, locating at the central square outside the exhibition hall E2 and E3.

"Plastics & Rubber in Sports"
The event is comprised of three parts with its unique focus:
1. Product Display: Various sports ware and stadium facilities applying the latest plastics and rubber technologies will be displayed.
2. Performances: Biking, Basketball and Tae Kwon Do
3. Interactive Games: Table Tennis, Mini-football and Mini-golf

"Plastics & Rubber in Sports" Hall will be opened to all visitors during the four-day fair. Various models of sport venues, pictures and illustrations will be demonstrated. Visitors can acknowledge how the plastics and rubber materials apply in 2008 Beijing Olympics' sport stadium, including Bird's Nest (National Stadium), Water Cube (National Aquatics Center) and National Indoor Stadium. Besides, a number of sports products and equipment used in gymnastics, cycling, canoeing and skiing will be displayed. Visitors can also participate in several interactive games, including football, golf and table tennis, to experience the contribution of plastics and rubber technology, which can enhance the performance and safety in sports events.

Chinaplas 2008 is a trade show opened to professionals in the industry. Visitors who pre-register online at www.ChinaplasOnline.com will enjoy free admission during the entire show period and will receive a copy of the show catalogue for free (RMB 30). An entrance fee of RMB 20 is required on the first two days for on-site registration, while April 19 & 20 is free of charge.

For more details on "Plastics & Rubber in Sports", please visit Chinaplas 2008's official website: www.ChinaplasOnline.com/show/concurrentevents

Contact us:
Mr. Frank Chen
EMG China
Tel: o86-21-5887 8007 ext123
Fax: o86-21-5887 8338
Email: ofchen@emgchina.com

Mr. Spric Tian
Adsale Exhibition Services Ltd.
Tel: o86-21-5187 9766 ext276
Fax: o86-21-6469 3665
Email: chinaplas@sh.adsale.com.hk

Mr. Ernest Ng
Adsale Exhibition Services Ltd.
Tel: o852-2516 3396
Fax: o852-2516 5024
Email: chinaplas@adsale.com.hk

About Chinaplas 2008:
Chinaplas 2008 is the 19th consecutive edition to earn EUROMAP (European Committee of Machinery Manufacturers for the Plastics & Rubber Industries) as the exclusive sponsor in China. It is organized by Adsale Exhibition Services Ltd, co-organized by China National Light Industry Council - China Plastics Processing Industry Association, China Plastic Machine Industry Association, Messe Dusseldorf China Ltd., Shanghai Society of Plastics Industry, International Trade Promotion Corporation and Beijing Yazhan Exhibition Services Ltd. The fair is also well-supported by enormous overseas and Chinese trade associations in the plastics and rubber industries.

About EMG:
EMG is a leading international marketing communications & media relations consultancy with a strong B2B focus. With a mission to deliver effective business communications for its clients primarily in the materials, building & construction, chemicals, packaging, technology and life sciences markets, EMG has built its business on developing integrated marketing communications programmes for international organisations. EMG was founded in 1991 and has offices in Europe, China and Singapore. Its client list includes Borealis, DSM, Eastman Chemical, Honeywell, Owens Corning and Trespa International. For more information, please visit www.www.emgchina.com.