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“Design x Innovation” Presents Asia Creativity in the New Era under Pandemic
Publish Date: 2020/11/18
COVID-19 has changed our living habits and consumption patterns, and has also accelerated the process of digitalization in all walks of life. It symbolizes the advent of a new era. For the design industry that focuses on user experience, what aspect should be paid attention to in designing in the new era? How to effectively add value to the brand through product design?

Cross-straits Design eForum was held in early November. Guests from mainland China, Hong Kong and Taiwan region made insightful sharings on the topic of “Post-pandemic Design Trends of Consumables”. After presentations of the speakers, Mr. ZHOU Hongshi, Secretary General of Guangdong Industrial Design Association and the event’s moderator, led the panel discussion with Mr. Lance Han, Founder & Design Director of Dot Design and Guest Lecturer of NTUST from Taiwan, and Ms. Amanda Cheng, Founder of Lesscoo Design and designer under Design Incubation Programme of Hong Kong Design Centre. The 3 guests answered about 50 questions from audience in WeChat group afterwards. Playback is available now.

At coming CHINAPLAS in April 2021, visitors can experience how plastics technology optimizes product design and boosts brand value under three focus topics, namely Design for Sustainability, CMF Design & Technology and Smart & Healthy Living x Plastics. Awarded products of the "Governor Cup" Industrial Design Competition of Guangdong Province will be displayed at “Design x Innovation Gallery”.  Whereas in “Design Forum”, world’s leading material suppliers, design masters and famous brands will share inspiring cases, innovative solutions and talk about future trends. “Design Forum” offers excellent platform for interaction and business cooperation among the plastics and design Industries.

Activity details and Design eForum playback: