Director of design education branch of China Industrial Design Association, director of service design special committee; Co-founder of China Service Design Education Alliance.

He has won many awards such as G-Mark, K-Design, European Product Design Award, China Red Star Original Award, Governor Cup Industrial Design Competition of Guangdong Province , the Guangdong Youth May Fourth Medal, Top 10 Industrial Designers of Guangdong, Top 100 Young Designers in China, etc.

In 2014, he was selected into the "Cultural Industry Entrepreneurship and Creative Talents Support Plan" of the Ministry of Culture. In recent years, he has published more than 10 papers on service design and product service system design, and completed a number of cultural and tourism service design and product experience innovation research cases, cooperated with Guangdong Provincial Museum, Hilton Hampton Hotel, Nanhai Guanxin Town, Dongguan Research Institute of GAFA, Asian Chimian Company, China Resources Sanjiu and other institutions or enterprises.

• Mr. Kent Wong, Founder, GRANDLAND MX

The content of the speech is based on the different trends Kent has observed in the global smart home application, combined with the local market situation, to summarize and share the trend of domestic design combined with intelligent system in 2021, and explore the unlimited possibilities of domestic design with the public. At the same time, how to use the smart home to meet the demand of the mainland market and bring the consumer experience of design intelligence integrate with the market.

Kent Wong, a design entrepreneur specialises in designing form and space including interior, furniture and product, as well as brand management. Wong promotes quality design and bridges the gap between designers and business entities by curating numerous exhibitions and programmes primarily in Mainland China. Wong was graduated from the School of Design of the Hong Kong Polytechnic University with M.A. and B.A. (1st Hon.). Since then he devoted in a wide range of design related businesses, co-founded Scopo Creative Ltd., a design consultation company; Grandland MX., a strategic management company, in order to provide one-stop service of design-business matching, design, branding and promotion. For almost two decades Wong has collaborated with international designers, brands and industrialists, so to integrate China market and international design force for global collaboration, and connect parties from different business circles for exploring larger market share together.

• Prof. Kevin Tseng, President, Medical Design Association at Taiwan (MDA)

Nowadays, we are surrounded by products and services that have a mind of their own in our life. These products and services consisting mainly of wireless technologies, such as ZigBee, RFID, GSM, GPS, microcontrollers, microprocessors, data storage chips, intelligent system or sensor networks, provide the basis to transform the products into “Smart Products” and build connectivity and embedded intelligence into all types of consumer goods and business models. These “smart products and services” are rapidly changing our lifestyle by connecting the physical world to the virtual networks and bring the potential to enable a broad range of applications, especially in living and health care. The potential of these new technologies can be utilised in smart healthy living. “Smart healthy living” is about taking responsibility and making smart health and lifestyle choices for today and the future. It is broad perspectives of maintaining a healthy lifestyle and introducing habits that improve one’s health. This presentation aims to bring together a variety of state-¬of-the-art technologies, theory, and applications relating to smart products and services in our previous design innovation in smart healthy living.

Kevin C. Tseng received the PhD degree in product design and development from De Montfort University, UK in 2005. He has extensive expertise in a number of inter-related subject areas, including medical design, health care and promotion research, collaborative product development, and human-computer interaction. He has developed the systems and commercial products in many domains, such as the healthcare industry, and gained the good applications and marketing sales. Prof. Dr. Tseng is currently the president of the Medical Design Association at Taiwan, the professor of industrial design at TaipeiTech, the research fellow of Biomedical Electronics Translational Research Centre at NCTU, and the founding director of the product design and development laboratory (PDD Lab), which has a high local and international reputation. It has strong links with several industries, such as InnoSpread Co., Ltd., Cheer Digiart Co., Ltd., Advantech Co., Ltd., Hitachi Taiwan Co., Ltd. and ITRI. He has received several awards from the government and institutions: Dr. Ta-You Wu memorial award (Outstanding Research award) in 2014, MOST distinguished research awards since 2012, CGU outstanding research awards in 2012 and 2015. He has secured a large number of research projects (80 in a total of approximately US$9.7m) from government grants (Taiwan and overseas) and through the industry. He has published over 100 research papers in reputed journals and conferences and held nineteen patents. In addition, he has been invited as a keynote speaker to several academic and industrial events and also served on program and organizing committees for numerous international conferences and workshops. He is currently on the editorial board of several international journals and the design jury services in Taiwan region, South Korea, Turkey, United Kingdom and China.

• Ms. Cheryl Xiao, CMF Manager, Corporate Design Center, Corporate Research Center / Midea Group

- Introduction to Midea Group Industrial Design Center
- Role and achievements of CMF in the group
- Prototype design and CMF application case
- From trend research to innovation landing
- Midea Group 2020 CMF Trending Theme
- Development of materials for appearance
- How to develop innovative designs and cases

Cheryl leads CMF innovation in the Industrial Design Center of Midea Group Central Research Institute. She has many years of experience in end product CMF design and development. Her focus is on CMF trend research, brand CMF strategy and standard specifications, CMF forward-looking innovation etc.

• Mr. Shangguan, Manager, BYD Design Center, BYD Auto Industry Co., Ltd.

Electric vehicles have become the development trend of automobiles. All-digital processes are used in the design process to integrate Chinese culture into automobiles, using more efficient methods, and through intelligent experience design, allowing Han to perfectly present cultural aesthetics, performance aesthetics and greener designs.

Mr. Shangguan is currently the exterior design manager of BYD Global Design Center. He participates in many important models of the company such as Han and Tang. He focuses on drawing inspiration from Chinese culture and applying it to automobile design, focusing on sustainable development design and green design.