Human creativity such as design and invention can be learned from biological evolution. Eisuke Tachikawa has proposed a completely new creativity education called "Evolution Thinking", which is adopted by various brands such as MUJI and Honda. We shall learn the essence of the innovative way of thinking method.

Tachikawa is a design strategist who designs alternatives for a hopeful future and aims to renew creativity education.

In order to foster change-makers in various sectors of industry, academia, and government, he advocates "Evolution Thinking," which tells the essence of creativity from the natural phenomenon of biological evolution, and continues to work to spread creative education. He has gone beyond the realms of products, graphics, and architecture to create comprehensive strategies for countless next-generation energy, regional revitalization, and SDG related projects, and led them all to success.

Winner of more than 100 awards worldwide, including the Good Design Gold Award (Japan) and DFA Design for Asia Grand Award (Hong Kong), he has also served as a judge for the Good Design Award, DIA (Design Intelligence Award), DFAA (Design for Asia Award), and WAF (World Architecture Festival). His main projects include OLIVE, Tokyo Bousai, PANDAID, YAMAMOTOYAMA, Yokohama DeNA BayStars, YOXO (Yokohama, Japan), and the concept for the OSAKA, KANSAI EXPO 2025.

He is the writer of "Evolution Thinking" (Ama no Kaze, 2021) which won the YAMAMOTO SHICHIHEI Prize, Japan's leading academic award selected by biologists and economists, and "Design and Innovation - 50 ways to create the future" (Pie International, 2016).

In the uncertain era of VUCA, we gain insights into user needs by utilizing the theoretical perspective of design thinking; our cross-industry, cross-technology and cross-team methodology proposed Activa solutions, to create good designs that 'Let work flow', and to empower Better Work.Better Life.

Rex Kao, GM, Aurora Innovation Center
Ph.D.: Graduate Institute of Creative Industries, College of Management, Shih Chien University Assistant Professor

He is currently the General Manager of Aurora Innovation Center and has over 20 years of experience in furniture market trend research, brand marketing planning, international design cooperation, product strategic planning and R&D. He has extensive experience in B2B branding, marketing, international design cooperation management, and currently specializes in service design, design & thinking, co-design research.

We will introduce the latest projects of Sony Creative Center in the field of sustainability and cross-sector innovation.

Joined Sony in 1992 and heads the Sony's Design Team as of 2021. Started his career at Sony as an industrial designer and designed products such as Handycam, Walkman®, and AIBO. With working experience in the EU design office, he headed the design team responsible for AI robotics such as the ‘aibo' entertainment robot, the VISION-S prototype vehicle and ‘Airpeak', a project for robotic drones, and other new business development projects and created not only products, but also services, brands, and communications comprehensively. Ishii has also served on the 2016/2021 iF Award jury and 2019 DFA Award.